“This is an incredibly helpful paper—easy to read and follow, very practical, with the type of information we’d want in planning any project on this topic. Should we continue to dabble in this area, it will have saved us months of research/review and trying to figure things out (and then still having to guess from there)! You’ll really boiled things down in a way that I can understand, and I really appreciate that you kept it at such a practical level. We are so fortunate to have access to the knowledge and wisdom you’ve gained after decades of work in this area. Thank you!!” P.S. John Hopkins University, Center for Communication Programmes